Happiness at work at Perrigo - The Chief Happiness Officer Blog

Happiness at work at Perrigo - The Chief Happiness Officer Blog Health care company Perrigo is looking for more employees and this is how they try to attract them: Where many companies present themselves seriously and factually, Perrigo present themselves as a fun, lively, social place. I dont know about you but it kinda makes me want to work there :o) Here are the top three four reasons why Perrigos casting call is a great way to attract great people. 1: It speaks to your emotions Disney World does the same thing. Ive seen the video they use to present themselves to potential new employees and it contained exactly NO facts. Instead it was all about all the cool stuff Disney does from Monday Night Football to Pirates of the Caribbean to their Cruises. I saw this video with a group of highly paid consultants and leaders as part of a seminar at Disney University and after that 6-minute presentation, several of the group declared themselves ready to quit their careers and go work for Disney World :o) That is the power of speaking to peoples emotions! Where most companies try to speak to your logical, rational side, Perrigos video speaks directly to your emotions, which is more effective. Many studies in decision-making show that we make our decisions with our emotions and only then do we find the rational arguments to support our emotions. 2: Its fun Why does recruiting always have to be such a deadly serious process? In fact, studies show that we make better decisions when were happy and relaxed. Lets make it fun! 3: This video will instantly repel a ton of potential hires While many people will be attracted to Perrigo, many others will see this video and think I will never work for a company that silly. And thats a great thing because those people would obviously not fit in at an organization that is happy and fun-loving. Its much easier to let these people self-select early in the process than to have to read their applications and interview them (and possibly even hire them) only to find later that theyre a bad fit for the company culture. 4: Employees were involved in making it (Update) After I posted this, it struck me that this is especially cool because current employees could get in on the fun of making the video. Your take Whats your take on this? Does this video make you want to work for Perrigo or run away screaming? Have you seen other companies present themselves in fun, untraditional ways? Write a comment, Id love to hear your take. Related posts A faster and better way to recruit: Extreme Interviewing Some killer questions to ask in your next job interview Happy hiring Thanks for visiting my blog. If you're new here, you should check out this list of my 10 most popular articles. And if you want more great tips and ideas you should check out our newsletter about happiness at work. It's great and it's free :-)Share this:LinkedInFacebookTwitterRedditPinterest Related